Beneme was developed because we could see a huge gap in the market for nutritionally enriched milk powder drinks. Most of the brands currently sold in Australia today are extremely high in sugar and also use fillers like maltodextrin. The milk powder is sourced from inferior overseas grain-fed cows. When developing Beneme we wanted to produce a product we could give to our own children, and our own aging parents. We wanted to use milk sourced from premium Australian grass fed cows and ensure that there were no fillers, sugars, artificial sweeteners or artificial colours, flavours or additives.